![]() ![]() ![]() The Weeknd has been going about his business in a sleek and punctual manner, and his professionalism has always been marked by an acute self-consciousness. Tryptophan, it turned out, worked just as well. The Weeknd likes to spike his music with mentions of various mood-altering substances: The implication is that the music, bedizened by drugs, is itself a drug, whether Adderall, Xanax, promethazine, or cocaine. Even the Thanksgiving-night release proved to be uncannily timely: To those too sullen about politics to talk at dinner, the music of Starboy would sound like that much more of a relief. Announced in late August with a late-November release date, the album was delivered right on time, and the three intervening months were punctuated by a steady series of sight-and-sound appetizers: new haircut, album art, lead single, music video for lead single, second lead single, SNL performance, bloody bank-heist music video for second lead single, tour announcement, MTV EMA performance, revelation of the full track list, two more lead singles, AMA performance, 12-minute video featuring a medley of songs from the album, Tonight Show performance. ‘Starboy’ wasn’t one of them though, and Spotify is keen to highlight case studies that show strong numbers for albums that don’t keep its listeners waiting.The speed, efficiency, and care that characterized the rollout for the Weeknd’s Starboy were especially welcome coming at the tail end of a year crammed with awkward, mistimed, and otherwise botched album launches from many other leading lights of pop music. It comes towards the end of a year when several high-profile albums received time-limited exclusive releases on rival streaming services like Apple Music and Tidal. Spotify’s willingness to shout about The Weeknd’s new milestone, even if it’s keeping the actual daily-plays number to itself, is unsurprising. We look forward to breaking even more records together in the near future,” said Spotify’s global head of creator services Troy Carter. “We’re proud to have partnered with The Weeknd, his management and Republic Records on a phenomenal album. “Spotify’s continued support of The Weeknd has now reached historic proportions and also reinforces the tremendous growth of global streaming,” said Republic Records boss Monte Lipman in a statement sent out by the streaming service. While the album was released four days ago on 25 November, the title track and lead single came out earlier, and accounts for 293.2m of those plays.Īll this isn’t enough (yet) to make The Weeknd the most popular artist on Spotify – at least going by the monthly-listeners metric that the service uses to rank artists.Īt the time of writing, he’s in third place with 34.9 million monthly listeners, behind second-ranked The Chainsmokers (35.2m) and top dog Drake (36.1m). So far, the ‘Starboy’ album has generated 448.5m streams on Spotify. (This 32.8m figure does not include streams from his previous albums, but they would have contributed to whatever the new record for an artist’s daily plays on Spotify is.) Since Spotify publishes the daily plays for each track on the chart, we can tell you that The Weeknd’s 18 tracks are currently recording 32.8m daily streams on the service, from its most popular track Starboy’s 5m daily plays to 50th-ranked Ordinary Life’s 1m. We’ve been running our own calculations though, which show just how popular The Weeknd – fuelled by the release of his latest album ‘Starboy’ – is on the streaming service.Īt the time of writing on 29 November, all 18 tracks on ‘Starboy’ are in Spotify’s Global Top 50 chart, meaning the album accounts for more than a third of that list of the most popular songs on the streaming service. How many streams is that? With Amazon-grade statistical unhelpfulness, Spotify isn’t saying. The Weeknd has broken Spotify’s record for the most daily streams by a single artist. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |